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Senior Analyst - Performance Marketing

Company: Weekday AI

Job Location: Gurugram, Haryana, India

Job Type: FULL_TIME - (ON_SITE)

Date Posted: April 06, 2025

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This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 2400000 (ie INR 10-24 LPA)

Min Experience: 3 years

Location: Gurgaon

JobType: full-time

We are looking for an experienced marketing strategist with a deep understanding of performance marketing and a data-driven mindset. In this role, you will lead client strategy, oversee execution excellence, and mentor a team of analysts to drive business impact through paid media.

Who We’re Looking For

Experienced Marketer (3-6 years): Strong background in performance marketing, digital strategy, or consulting.
Paid Media Expert: In-depth knowledge of Meta, Google Ads, LinkedIn, TikTok, and programmatic advertising.
Strategic Thinker & Mentor: Capable of training and guiding a team while ensuring high execution standards.
Data-Driven Decision Maker: Ability to analyze marketing performance, extract insights, and drive optimization.
Client-Focused Leader: Comfortable leading strategic discussions with founders, CMOs, and business stakeholders.
High-Ownership Professional: Takes full responsibility for client strategy, revenue impact, and execution oversight.

What You’ll Do

First 30 Days – Learn, Strategize & Align

🔹 Gain a deep understanding of the company’s marketing consulting approach.
🔹 Take ownership of key client accounts, aligning with their business models, objectives, and performance metrics.
🔹 Collaborate with senior leadership to define team goals, growth strategies, and automation opportunities.

Next 60 Days – Lead, Optimize & Mentor

🔹 Manage a team of 2–4 Marketing Consultants, ensuring best practices in execution, strategy, and automation.
🔹 Oversee high-value client accounts, focusing on long-term strategies that drive revenue growth.
🔹 Guide analysts in campaign management, data analysis, and automation-driven optimization.
🔹 Coach team members on problem-solving, strategic decision-making, and marketing execution.

Beyond 90 Days – Scale, Solve & Drive Growth

🔹 Build scalable frameworks for campaign management, reporting automation, and marketing strategy.
🔹 Expand multi-channel paid media investments, improving efficiency and ROI.
🔹 Shape new consulting service offerings and drive process improvements.
🔹 Establish best practices for client communication, reporting, and proactive growth strategies.

In short: You’ll lead key client accounts, manage a team, optimize performance marketing strategies, and contribute to business growth.

Must-Have Skills

3-6 years of experience in performance marketing, digital strategy, or consulting.
✔ Expertise in paid media execution & optimization.
✔ Strong mentoring abilities—comfortable training and leading a team.
✔ Ability to align marketing strategies with business objectives.
✔ Experience with AI-driven analytics, automation, and marketing technology.
✔ Excellent problem-solving and analytical skills—decisions based on data, not assumptions.
✔ Strong client management experience—capable of leading strategic discussions with key stakeholders.

Preferred Skills

🔹 Experience managing teams and mentoring junior marketers.
🔹 Strong data-driven marketing expertise and problem-solving mindset.
🔹 Comfort with automation, AI tools, and marketing technology.
🔹 Ability to balance high-level strategy with hands-on execution.

The secret of getting ahead is getting started.

“Mark Twain”
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