Role Overview

As the Marketing Manager at CodeLink, you will lead the marketing team in developing and executing strategic initiatives that elevate our brand and drive lead generation in North America. This role requires a strong leader with proven team management skills, extensive experience in B2B marketing—preferably in consulting or industries with large-ticket items and long sales cycles—and a global perspective.

You’ll work closely with the management team to align marketing efforts with business objectives, leveraging logical thinking and strategic expertise to create impactful campaigns.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement comprehensive B2B marketing strategies to enhance brand awareness and drive lead generation in focus markets, particularly North America.
• Conduct market research to understand trends, client needs, and competitor activities, translating insights into actionable strategies.
• Design content pillars and marketing guidelines that align with brand identity and business objectives.
• Collaborate with copywriters, designers, and other stakeholders to produce high-quality marketing materials that align with the strategies.

Team Leadership & Management

• Lead, mentor, and manage a multidisciplinary marketing team, fostering a collaborative and high-performing environment.
• Define team goals, assign tasks, and ensure smooth coordination across content, SEO and design.
• Provide guidance and feedback to team members, supporting their professional growth and ensuring successful project execution.

Strategic Collaboration

• Work closely with the management team to ensure marketing strategies align with overarching business goals.
• Serve as a trusted advisor to internal stakeholders, ensuring cross-departmental collaboration and uncovering new growth opportunities.

Performance Tracking & Optimization

• Monitor marketing performance metrics, analyze data, and refine strategies to maximize ROI.
• Leverage data-driven insights to continuously improve marketing efforts and ensure alignment with evolving market dynamics.

• Minimum of 5 years in B2B marketing, with at least 2 years of experience managing a marketing team with diverse roles and functions.

• Familiarity with the software development services industry is highly preferred, else ideally in B2B consulting or industries involving large-ticket items and long sales cycles.
• International work or study experience, contributing to a well-rounded global outlook.
• Demonstrated ability to think critically and develop effective marketing strategies aligned with business objectives.
• Excellent written and verbal communication skills.
• Strong ability to interpret data, monitor performance, and adjust strategies based on insights.
• Proven ability to work effectively with senior leadership and cross-functional teams.

• Three days remote every week and four full remote weeks per year.

• Gold level Health Insurance coverage from Bao Viet Insurance, a yearly complete Health Check and social insurance
• All office benefits and full salary during probation.
• Flexible working time starting anytime up to 10 AM working Monday - Friday with no overtime and a long lunch break.
• Allowance for everything: meals, parking, petrol, along with unlimited snacks and nice coffee every day.
• Choose from a brand-new Mac or PC device.
• Salary review twice a year with opportunities for promotions and spot awards.
• 12 days annual leave per year, with all days not taken paid out in cash, plus 2 sick leave days.
• Yearly Training Budget up to 5 million VND per staff. On top of that, Professional coaching program, buddy system, tech talks, agile sessions, and 1on1 private English classes are available
• Yearly company trip, monthly activities, and other Celebrations for special days in the year, such as Women’s Day, YEP, and Christmas.
• Employee-led clubs within the company; games teams, sports teams, etc.
• Modern open-space office with comfortable workspace, a PS5 games room, and chill-out areas.