Maviance PLC is a fast-growing digital financial service provider and technology consulting company. Maviance PLC is part of the Maviance Group which consists of sister companies in Germany, France, and the UK. Maviance Group is specialized in delivering customized solutions and value-added services as well as industry specific web and mobile solutions for telecom, utilities and financial institutions, businesses, and governments, with a key focus in emerging economies

Maviance PLC is a digital financial services provider that develops, operates, and grows a technological platform that focuses on increasing and facilitating access to digital financial services (including bill & payment aggregation, retail payments, agent banking, corporate & bulk payments) to people, companies and government entities of all income level across Cameroon.

Maviance PLC is engaging in its expansion phase in Cameroon and within the CEMAC (Central African) region with the goal of establishing the company as the #1 leading player in the Fintech and Digital Financial space.

To accompany us in this light, we are in need of a Marketing Manager to lead our marketing initiatives and drive market awareness. The ideal candidate shall possess strong leadership skills, a deep understanding of digital marketing strategies, and a proven track record in developing successful marketing campaigns. They will be responsible for analyzing market trends and collaborating with cross-functional teams to ensure alignment with our business goals. This role reports to the Chief Marketing Officer and requires excellent communication skills, creativity, and the ability to adapt to a fast-paced environment.

Responsibilities include but not limited to;

• Develop and execute market segmentation strategies to target specific customer groups effectively.
• Design and implement differentiation strategies to position products uniquely in the market
• Conduct market studies, surveys, and benchmarking studies to gather data on market trends, customer preferences, and competitive analysis.
• Analyze data to generate insights that inform marketing strategies and product development.
• Share detailed reports and presentations to communicate findings and recommendations to stakeholders.
• Oversee the lifecycle of products from conception through launch and beyond.
• Collaborate with cross-functional teams to develop product strategies, roadmaps, and marketing plans.
• Monitor product performance and manage updates and improvements based on market feedback and data analysis.
• Manage marketing projects from initiation to completion, ensuring timely delivery and alignment with business goals.
• Develop project plans, especially go-to-market strategies, timelines, and budgets, and track progress against these metrics.
• Coordinate with internal teams and external vendors to ensure project objectives are met.
• Develop and deliver training programs for internal teams and stakeholders on new products, marketing strategies, and tools.
• Provide ongoing support and resources to ensure the team is equipped to execute marketing initiatives effectively.

• Bachelor’s degree in marketing, Business, Communications, or a related field. A master’s degree is a plus.
• Experience: 5+ years of experience in marketing roles, with at least 2 years in a managerial position.
• Experience with CRM systems, and marketing automation platforms.
• Proven ability to use analytics to drive marketing decisions and optimize campaigns.
• Ability to thrive in a fast-paced environment and adjust strategies based on market changes.
• Understanding of diverse markets and the ability to tailor marketing strategies to various cultural contexts.
• Creativity and innovation in developing marketing campaigns.
• Passion for technology and its potential to drive social impact.
• Willingness to travel for events and client meetings as needed

Applications are accepted on a rolling basis until position is closed.

• Competitive salary commensurate with experience.
• Health Insurance coverage and complimentary insurance plan.
• Opportunities for professional development and growth within a dynamic and innovative company.
• Collaborative work environment that values teamwork, creativity, and excellence.
• Daily Employee breakfast in Office.
• A great opportunity to work closely with Department Heads, across various teams and contribute to the success of a leading FinTech organization.