The Normal Brand has gained a reputation for providing durable and long-lasting products that is above all - comfortable. Jimmy Sansone started the company by selling online out of his parents’ basement in 2015, and was soon joined by his brothers, Conrad and Lan to run it together. They opened their first brand store in 2019 in St. Louis, Missouri, which has been voted the number one men’s clothing store in St. Louis for two years running. The Normal Brand now operates eleven brick and mortar stores of its own around the country, sells to 500 wholesale partners, and sells online through its website, which serves customers across the United States and globally at https://thenormalbrand.com.

What We Are Looking For:

We are looking for an experienced, data-driven and entrepreneurial Director of Ecommerce to join our growing team. This person will play a critical role in bringing our brand to life online. Reporting to one of the brothers/owners, this person will be responsible for managing a CRO roadmap, and overseeing the customer journey on site including merchandising, product launches and user experiences on our website. Ideal candidate is highly analytical, nimble, solutions-oriented and willing to get their hands dirty and work closely with cross-functional partners. This person will lead all digital and retail marketing efforts, driving eCommerce growth while also executing strategies to increase foot traffic and in-store sales

• Oversee all aspects of our online store including managing the product roadmap, overseeing product and collection launches and deploying the content strategy
• Drive website to achieve revenue goals & growth by leveraging industry best practices, technology trends, marketing ideas, and consumer behavior tendencies
• Improve website conversion rate by identifying and executing on key actions
• Owner of all site launches from sales to new product launches. Set the timeline needed to execute properly and collaborate with creative, digital marketing, customer service, buying and operations teams
• Owner of relationship with digital media agency
• Work with digital media agency in defining and understanding existing and lapsed customer segments and their corresponding actions, infusing data-driven insights into retention strategies and tactics
• Oversee execution across TNB’s owned digital consumer engagement channels (email, SMS, app, direct mail) in partnership with the Creative team, targeting TNB’s existing and lapsed customers and develop marketing initiatives that drive foot traffic to stores.
• Identify and prioritize ways to optimize the eCommerce experience. Develop conversion optimization strategy and manage A/B testing roadmap
• Work closely with the digital media agency, marketing team, and creative team to ensure all acquisition and retention campaigns are driving to the best possible customer experience
• Develop ecommerce reporting and present weekly to senior leadership on core ecommerce KPIs and strategies to fuel business growth
• Work to increase LTV, frequency, AOV, UPT, and retention percentages of all TNB customers
• Identify and execute on new opportunities for incremental revenue growth beyond current offerings
• Oversee relationship with external product & engineering teams on development and implementation of site enhancements
• Own onsite taxonomy and categorization to ensure all customer journeys and touch points are maximized to best potential
• Own and oversee all retail marketing initiatives, including execution across TNB’s owned digital consumer engagement channels (email, SMS, app, direct mail), in partnership with the Creative team. Develop and implement in-store marketing campaigns, geo-targeted promotions, and localized marketing efforts to increase foot traffic and enhance customer engagement.

A person who joins our team must be three things: humble, hungry, smart. We stole that from a book written by a guy much smarter than us. In addition, to the HHS requirements for all teammates, for this role, here are some other things we are looking for:

• 8 years of experience in ecommerce management & site merchandising
• Shopify Plus experience required
• Experience with Klayvio preferred
• Experience with Google Analytics
• General working knowledge of coding languages (HTML, CSS, Javascript, etc.) and design principles (Photoshop, UI/UX)
• Experience owning project management for site development

Above all, we offer the chance for growth. We are a young company started in a basement 9 years ago, and we have a lot to prove. We want to add people to the team who want to be a part of this family and grow within it for life. In addition to that, we also offer:

• Health, Dental, Vision Insurance available
• 401K
• Employee Discounts