Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.

Are you an experienced public relations professional, passionate about building the reputation of brands that deliver good? Do you have an appetite for taking a multi-platform campaign approach to great storytelling? Do you have great media relationships, and stay up to date with the latest consumer, PR and campaign trends? If yes, then we have an exciting opportunity for a Consumer Communications Manager, to join the Allwyn UK Communications team.

ABOUT US:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.

ABOUT THE ALLWYN UK COMMUNICATIONS TEAM:

The Allwyn UK Communications team’s mission is two-fold, to promote and protect the reputation of Allwyn UK as the custodian of The National Lottery, and to create excitement and a positive landscape for The National Lottery to flourish.

We champion, (through our people, purpose and products), The National Lottery’s impact on the UK more broadly and its ability to change lives every day. Whether we’re driving great news stories, delivering high-impact campaigns or getting ahead of issues and risks, we’re a passionate, proactive and high-performing team that’s always on.

To join our team, we need more than simply impeccable skills, we’re looking for communications experts that match our values, creativity and mindset: a strong belief in the power of data to make better informed decisions; great content creators and storytellers who put an audience-first view at the heart of everything we do; and a creative and agile approach to impactful, integrated communications.

ROLE PURPOSE:

The Consumer Communications Manager, is responsible for helping to make The National Lottery relevant and exciting for modern Britain, with a particular focus on helping to create high impact, high reach campaigns. Your ability to demonstrate great media relationships, combined with crafting, pitching and landing creative, data and insight-, visual storytelling in the media, will play a key role in raising the profile of our campaigns and creating excitement and trust in The National Lottery and its ability to change lives every day.

ROLE RESPONSIBILITIES:

As the Consumer Communications Manager, you will:

• Work as part of a team planning delivery of consumer PR initiatives to help proactively develop and implement appropriate campaigns. Helping to build greater awareness of key cultural moments and the way in which Allwyn and The National Lottery are changing lives for the better
• Proactively spot and drive cultural stories and campaigns that have high levels of shareability, i.e. those that are easily understood by target audiences, tap into cultural relevance and create a sense of excitement
• Help to manage the annual Communications plans, working with the team, to align on which campaigns to prioritise and how best to deliver, including budgets, timelines, and delivery – and continue to move us forward by bringing fresh thinking to how we reinvigorate our campaign coverage
• Be quick to move - share our appetite for getting ahead of news and great visual storytelling by being on top of the UK’s news agenda and work quickly to insert The National Lottery’s campaigns into moments that matter – e.g. cultural, social and entertainment commentary where The National Lottery has relevancy
• Ensure co-ordination and alignment of PR campaign messaging across multi-platform channels, in partnership with Marketing, Digital, Corporate Communications and other colleagues – working together to repurpose how content travels across different channels
• Manage interviews focused on our campaigns – including briefs, preparing the spokespeople and press releases
• Come with a great contact book and maintain and grow those relationships with key consumer media and journalists; helping to maximise positive news coverage about Allwyn, The National Lottery and our campaigns
• Stay up-to-date on key consumer journalist moves and industry trends
• Stay in-the-know on relevant social influencers; and where relevant, work with stakeholders to include culturally relevant influencers in the delivery of PR campaign activity
• As part of a team, track, analyse and report on consumer PR coverage results, highlighting clear insights and takeaways with actionable recommendations to improve performance
• Work with the Corporate Communications and Internal Communications colleagues to align and handle campaign specific issues and crisis communications, including media inquiries, messaging, proactive planning, etc.
• Ensure Social Value runs as a red thread through everything we say
• Work in partnership with our PR agency partner, when required
• Stay up-to-date on digital communication trends and how AI can influence your work

KEY MEASURES OF SUCCESS:

• Proven results that show increased positive proactive news coverage around our campaigns
• Evidence to show how data and insight-driven decisions and an audience-first approach have delivered greater campaign coverage success
• Creation of content that can deliver across channels to reach target audiences with a social-first campaign thinking
• An effective multi-platform, audience-first approach to getting consumer PR stories out there

KEY SKILLS AND EXPERIENCE:

• Related job experience in PR, media or journalism
• Established relationships with national, local and media outlets across the consumer press
• Strong media relations and a track record of landing stories in print, digital, TV, and radio
• Strong understanding of modern media consumption
• Superior writing and communication skills
• A ‘can-do’ attitude with a positive, proactive mindset
• Strong creativity skills, evident through demonstrable experience
• An audience-first mindset and the demonstrable experience in real-time analytics and using this to inform PR plans and recommendations
• Exceptional communication and presentation skills
• A good understanding of current consumer, PR, campaign and digital communications trends and best practices
• Energy and enthusiasm

OUR GOAL IS TO CREATE ONE OF THE UK’S MOST INCLUSIVE ORGANISATIONS – WHERE PEOPLE CAN BRING THE BEST OF THEMSELVES, TO DO THEIR BEST WORK, EVERY DAY, FOR THE BENEFIT OF GOOD CAUSES.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

• 26 days paid leave (plus bank holidays) 

• Annual bonus scheme 

• 2 x Life Days 

• 4 x Salary of Life Insurance 

• Pension: we’ll match your contribution up to 8.5% 

• Single Private Health Cover 

• £500 Wellness Allowance 

• Income Protection 

• Enhanced parental leave (maternity and paternity) 

• Eye Care, Dental and Cycle To Work schemes